Could Loyalty Be the Missing Piece in Your Email Campaigns?

How do loyalty programs and email marketing programs work together? How can brands build out their automated email programs and make them more effective?

I join theMarketer podcast host Cosmin Costea to talk about how brands can foster stronger loyalty and generate better results through savvy automation, smart messaging, and much more. Here’s a rundown of our conversation during the 33-minute podcast:

1:45 – The 5 kinds of automation triggers
6:52 – How brands can get much more out of their automated programs
11:05 – How fast should cart abandonment emails be sent
16:00 – Getting subscribers to click or log in for identification purposes for triggers
19:07 – Defining emails as transactional or promotional
20:34 – Loyalty programs plus email marketing
23:56 – Email marketing cadences for short- and long-lifespan products
27:56 – B2B vs. B2C email marketing
30:15 – Using segmentation and automation together

Listen wherever you get your podcasts or…

>> Watch theMarketer podcast on YouTube