Email Marketing RulesDigital Channel Strategy: Strengths & Weaknesses of Email, SMS, & Push
Brands are increasingly building out their SMS and mobile push messaging audiences to supplement their well-established email marketing programs. However, as these audiences grow, it becomes more important to have a clear digital channel strategy that leverages each channel optimally.
Devising an effective cross-channel messaging strategy starts by understanding the strengths and weaknesses of each of these three channels. Let’s start with…
>> Read the entire post on Oracle’s Modern Marketing Blog
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
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