Digital Marketing in 2030: Major Changes & How to Adapt [with on-demand webinar]

Big changes are coming over the next several years that will affect how digital marketers connect with and build strong relationships with their customers and prospects. Generative AI will be a huge driver of these changes, creating both massive opportunities and massive disruptions to the status quo.

We see these changes as falling into three major buckets:

• Shifts in the Media Landscape, where some digital channels will see declining use by consumers and brands, while other channels see growth and become increasingly important
• Shifts in the Regulatory & Platform Landscape, where privacy and other restrictions imposed by state and federal laws and by digital platform providers (e.g., Apple, Google, Yahoo) will complicate audience tracking efforts, but build consumer trust by reducing privacy abuses
• Shifts in the Operational & Technological Landscape, where strategic choices and tech stack decisions either complicate or ease the efforts of brands to adapt to current and new challenges

>> Read the entire post on Oracle’s Modern Marketing Blog

>> Watch the companion on-demand webinar