Email Marketing RulesDon’t Forget Your Subscribers’ Signup Anniversaries
Signup anniversary emails, like most triggered emails, generate strong returns. They are similar to birthday emails, except you don’t need to know subscribers’ birth dates. Plus, you have more flexibility as to when to send them and you can have them escalate over the years, providing greater rewards to those who have stuck with you the longest.
The adoption rate is also lower. My own observational research puts birthday email adoption at around 8% and signup anniversary email adoption at just 2%—which just means there’s potentially even more opportunity for marketers to…
>> Read the entire post on the ExactTarget Blog
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
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