Email Deliverability Quarterly: CCPA Now Being Enforced, Coronavirus’ Deliverability Impact, and More

Email deliverability is constantly changing, as inbox providers adjust their filtering algorithms, blacklists tweak their listing criteria, and consumers evolve their definition of spam. That’s why even the best email marketing programs suffer deliverability problems sometimes.

To help you avoid trouble, the Email Deliverability Services team at Oracle CX Marketing Consulting shares the latest news and tips for what to watch out for in our latest Email Deliverability Quarterly.

In this post, Daniel Deneweth and Heather Goff explain how the following news and events will impact marketers’ email deliverability:

• CCPA Goes into Enforcement Without Delay
• COVID-19’s Business Disruptions May Cause Deliverability Challenges for Some
• New Mailbox Provider, Hey.com, Launches with DIY Deliverability Screening
• Email Inbox Collective Uses Paid Recipients to Influence Spam Filtering

For the full discussion of each of these issues…

>> Read the full post on Oracle’s Modern Marketing Blog