Email Marketing RulesEmail Deliverability Quarterly: Gmail’s Spam Rate Recalculation, CPRA Passes, and More
Email deliverability is constantly changing, as inbox providers adjust their filtering algorithms, blacklists tweak their listing criteria, and consumers evolve their definition of spam. That’s why even the best email marketing programs suffer deliverability problems sometimes.
To help you avoid trouble, the Email Deliverability Services team at Oracle CX Marketing Consulting shares the latest news and tips for what to watch out for in our latest Email Deliverability Quarterly.
In this post, Brian Sullivan, Clea Moore, and Shine Lyui explain how the following news and events will impact marketers’ email deliverability:
- Gmail recalculates their Spam Rate
- California expands CCPA with passage of CPRA
- Yahoo Mail supports AMP for Email
For the full discussion of each of these issues…
>> Read the full post on Oracle’s Modern Marketing Blog
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
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