Email Marketing RulesEmail Marketing Double-Dog Dares: Vol. 4
Since email is a fast-moving, fast-evolving channel, marketers must be experimenters to succeed at a high level. With that in mind, I dare you—no, I double-dog dare you—to test these six out-of-the-box, bleeding edge, and fun/weird ideas:
1. Bring transparency and rewards to email activity. Especially now that ISPs are factoring engagement into their delivery algorithms, you want your subscribers to open and click your emails—and perhaps share them with their networks and take other positive, trackable actions. Why not be up front about it?
Launch an annual, biannual, or quarterly activity email that…
>> Read my entire Email Insider column on MediaPost.com
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
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