Email Marketing RulesEmail Newsletters: The New Best Practices
Nothing in email marketing is static, because ESP technology, inbox providers, and—most importantly—consumers are constantly changing. That change extends to the email newsletter, a mainstay of B2B marketing.
To get a read on the latest newsletter trends, I spoke with our Creative Services and B2B teams here at Oracle Marketing Consulting about what they were doing when they overhauled our clients’ newsletters. Consider this your guide to the new best practices for email newsletters. Here are their top recommendations:
- Use single-column layouts
- Adopt modular email architecture
- Personalize content
- Tease content
- Create read magnets
- Make your designs inclusive and accessible
- Differentiate your sender names
- Write descriptive subject lines
- Borrow from B2C email designs
For a discussion of each of these new best practices…
>> Read the full guest column on MarketingProfs.com
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
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