Email Marketing RulesEmail Rendering Continues to Grow in Complexity, Wildly So at the Fringes
The idea of a pixel-perfect email rendering across every email client died a long time ago. The challenge for most of the past decade has been to achieve platform-perfect rendering, where an email renders up to the fullest capabilities of a particular inbox provider.
But even that is an increasingly tall order for four main reasons:
- The traditional landscape of email clients is still quite expansive
- The viewing options selected by email recipients
- The decision of senders to use email content and code that has limited support or inconsistent implementations
- The growth of browserless email clients with limited rendering functionality and conversion ability
Let’s talk about each of them in turn, starting with…
>> Read the entire post on Oracle’s Modern Marketing Blog
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
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