Email Marketing RulesExecutive Summary: How to Overcome the Biggest Email Marketing Challenges of 2018
Do you know which email marketing challenges are holding your email marketing program back from achieving its full potential in 2018?
Litmus polled more than 600 marketers about eight major email marketing challenges—ranging from cross-channel coordination and strategy to data quality and metrics. But it’s not enough to simply recognize the challenges facing your email marketing program. You need a plan to address those challenges.
With this 11-page executive summary, you will…
- Understand the biggest challenges facing email teams
- See how challenges like poor coordination and inadequate tools impact email marketing success
- Get actionable advice on how to overcome each challenge
- Find detailed resources to share with your email team
>> Download the Executive Summary
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
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