Fall Edition of the Email Marketer’s Holiday Planning Checklist

Hopefully you spent your summer doing some big picture strategic planning for the holiday season. Now that we’re into October, it’s time to get more serious and more focused to the execution of holiday campaigns.

In the second of my 3-part Holiday Planning Checklist for Internet Retailer Magazine, I advise retailers to:

• Meet with your web and data teams
• Plan on wrapping up all website and other infrastructure improvements
• Perfect cross-channel insight sharing
• Launch or improve your wish list functionality
• Clean up your email list
• Develop a response plan should you get blacklisted
• Create a landing page template
• Draft an apology email
• Start planning and designing your holiday email template
• Re-skin your welcome emails for the holiday season
• Prepare your gift guides
• Optimize your transactional emails, including e-receipts
• Plan a progressive profiling campaign for mid-November

For the full details on each of these recommendations, which include a lot of tips and stats just for retailers…

>> Read the full article on InternetRetailer.com.

And for even more holiday planning advice, check out our 2014 Email Marketing Holiday Calendar.