Email Marketing RulesFourth Quarter 2022 Holiday Marketing Quarterly
The holiday season doesn’t have an off-season. Having a successful holiday season means executing a successful four-quarter strategy. Oracle Consulting’s Holiday Marketing Quarterly gives you a quarter-by-quarter plan for how to achieve more during the critical holiday season.
The fourth quarter is focused on wrapping up your final prep and then taking action during the holiday season to maximize results and minimize problems. In this 12-page Holiday Marketing Quarterly, we share a 21-point checklist that spans six areas of focus:
- Engaging Seasonal Buyers
- Automated Campaign Adjustments
- Leveraging New Capabilities
- Cross-Channel Coordination
- Incremental A/B Testing
- Finalizing Your Plans
For the full checklist…
>> Get the Holiday Marketing Quarterly for free via a no-form download
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
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