Email Marketing RulesFree Shipping Day Waning as Selling Day and Brand
With retailers putting greater emphasis on stretching out the holiday season in recent years, Free Shipping Day has emerged as a major email messaging occasion for marketers. However, this year retailers seem to be cooling Free Shipping Day.
Among nearly 110 major online retailers that we’ve been tracking throughout the holiday season, 77% of them sent at least one promotional email to their subscribers on Free Shipping Day (Dec. 18). That puts Free Shipping Day right between Green Monday (76%) and Thanksgiving Day (78%)—and well below Cyber Monday (88%).
Fewer retailers mentioned “Free Shipping Day” by name, but the day still seemed to inspire retailers to experiment with their free shipping offers.
>> Read the full post on the ExactTarget Blog
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
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