Email Marketing RulesHoliday Marketing Quarterly: Fourth Quarter 2021 Checklist
Oracle’s Holiday Marketing Quarterly gives B2C brands a quarter-by-quarter checklist for how to achieve more during the critical holiday season with their email marketing and other digital marketing channels. Along with guidance on planning, strategy, and prioritization, you’ll get advice and tips from some of Oracle Marketing Consulting’s more than 500 digital marketing experts.
The fourth quarter is focused on wrapping up your final prep and then taking action during the holiday season to maximize results and minimize problems. In this Holiday Marketing Quarterly, we’ll cover:
- Engaging Seasonal Buyers
- Automated Campaign Adjustments
- Leveraging New Capabilities
- Cross-Channel Coordination
- Incremental A/B Testing
- Finalizing Your Plans
For details on each of those areas…
>> Download the 13-page Fourth Quarter 2021 Holiday Marketing Quarterly
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
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