Email Marketing RulesHow to Get Buy-In for Email Marketing Projects
Although being data-driven is the aspiration, the majority of companies are pretty far off from that due to a myriad of challenges, from bad data to poor integration to cultural issues. The result is that budgets and projects are driven by many factors other than any kind of return on investment calculation or forecast.
Litmus reached out to marketing experts at eMailMonday, Shaw + Scott, Adobe, Merkle, Barkley, Oracle, RAPP, and Red Pill Email for their advice on how to get buy-in for email marketing projects and they recommended:
- Promoting sexier adjacent activities
- Positioning email more broadly
- Leveraging transformative initiatives
- Leveraging regulatory and brand compliance requirements
- Collecting case studies
- Establishing proof of concept
- Celebrating your successes
- Finding champions
For all the details on each of those tactics…
>> Read the full post on the Litmus blog
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
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