How to Identify Companies that Value Email Marketing

Posted by Chad S. White on May 17, 2016

A good salary isn’t just about the money, it’s about respect. And it’s not just about respect of the individual, but also about respect for the activities that person is involved with.

When we surveyed more than 500 US-based email marketers for our State of Email Salaries & Jobs in the US, we’d hoped to uncover differences between various geographic regions, industry verticals, and company sizes. And we did. But we also uncovered a number of characteristics that identify companies that value email marketing — and, in turn, email marketers.

In my latest Marketing Land column, I list the characteristics that impact email marketing salaries—both the ones that brands can’t control and, more importantly, the ones that brands do control. I also share an infographic that summarizes all of these characteristics.