Mailmodo Growth Chat: How to Launch a Successful Holiday Campaign

I join Mailmodo CEO Aquibur Rahman on the Growth Chat Podcast to talk about holiday planning, as well as how I got my start in email marketing. I share some of the advice from our Holiday Marketing Quarterly series and discuss a wide range of issues, including:

• How email marketing amplifies existing demand
• How planning for the holidays is a year-round effort
• How consumer behaviors change during the holiday season
• The kinds of messaging and designs that perform well during the holidays
• How the battle for holiday attention is already underway today
• What happens to email engagement during the holidays
• How automation is the secret star of the holidays
• How email marketing can prepare for the holidays now
• Progressive profiling during the holidays
• How to do A/B testing to give yourself a holiday advantage
• The best times to send during the holidays

To learn about those issues and many more…

>> Listen to the Growth Chat on Mailmodo.com