Email Marketing RulesHow to Leverage Email Marketing During the 2024 Holiday Season
The holiday season is the most critical time of the year for most B2C brands and is the most impactful time of the year for email marketing. Even with substantially higher email frequencies, revenue per email spikes during the holiday season.
To help you get more out of your email marketing efforts during the 2024 holiday season, I join 9 other email marketing experts to share tips to make the season bright. We talk about:
- Leveraging advanced segmentation and personalization techniques to create highly targeted campaigns
- Optimizing triggered email workflows for maximum impact and efficiency
- Incorporating interactive elements (GIFs, videos, gamification) to enhance engagement and drive conversions
- Crafting compelling and unique subject lines to capture attention in crowded inboxes
- And more
>> Read all the advice on Uplers.com
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
Features
