Email Marketing RulesHow to Prepare for that Inevitable Apology Email
Sending an apology email is unavoidable. It’s also true that sending one is a lot less painful when you’re prepared.
In this guest post for SmartBlogs, I discuss the three main reasons that brands send apology emails:
- A website outage blocked users from accessing information or completing transactions.
- An email contained a significant error.
- A public relations situation arose in another channel.
And then I talk about laying the required groundwork for smooth responses.
>> Read the full post on SmartBlogs.com
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
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