How to Simplify Your Martech Stack: 3 Approaches

Marketing technology stacks are very complicated. Like credit-card-fine-print complicated or teen-brain complicated. With very few exceptions, the marketers I speak with are eager for greater simplification, says Clint Kaiser, Head of Analytic & Strategic Services at Oracle Marketing Consulting.

They want to accomplish their marketing goals without having to navigate a spaghetti-works of tools that don’t always play together as well as advertised. Unfortunately, many are finding that they devote more and more time to sorting out the solutions rather than taking advantage of the benefits the tools are there to provide.

So how can marketers simplify things? We’ll help you answer that question by reviewing the pros and cons of the three approaches to building a martech stack:

• Option 1: Best-of-breed
• Option 2: The single provider
• Option 3: Best-of-suite

For a full discussion of each approach…

>> Read the entire post on Oracle’s Modern Marketing Blog