Email Marketing RulesiOS 7 Calendar Quirk Affecting Some Subject Lines
Making sure marketing emails look and perform well on mobile devices has never been more important. And that’s a goal that can be challenging when there are often small, unannounced changes in email clients.
I recently spoke with Bill Siwicki of Internet Retailer about a quirk in Apple’s new iOS 7 that occasionally converts portions of subject lines into calendar events links—sometimes accurately, sometimes not.
>> Read the full story at InternetRetailer.com
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
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