Email Marketing RulesIs This the Beginning of the End of Big Social Media?
A few years from now, we may look back on 2025 as the beginning of the end of two long-standing mega pillars of the internet. The first is Google’s domination of the search engine marketplace, which is being disrupted by generative AI platforms like ChatGPT and Perplexity, with Google’s market share falling below 90% for the first time since 2015. Antitrust issues aside, there are plenty of reasons to believe it will never be that high ever again.
The second is the end of the era of big social media platforms. Let’s look at the crumbling that’s already started, where things are likely headed, and why the momentum isn’t likely to let up.
>> Read the entire article on CMSWire.com
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
Features
