Email Marketing RulesJan. 2014 B2C Email Volume Falls Post-Holidays: Retailers Sent 18.0 per Subscriber, Non-Retailers 7.3
During January, retailers sent each of their subscribers 18.0 promotional emails on average, down 30% from December. Non-retailers sent each of their subscribers 7.3 promotional emails on average, down 18% from the previous month.
This data is based on the anonymous tracking for more than 150 B2C brands, including retailers, restaurants, manufacturers, travel and hospitality, political groups, and nonprofits.
Among both retailers and non-retailers, decreases in per-subscriber email volume were driven by the end of the holiday messaging. For more on seasonal email marketing trends, check out the Email Marketing Holiday Calendar and this month’s update…
>> Email Marketing Holiday Calendar 2013: January Review
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
Features
