January Review & Season Wrap-Up for the 2014 Email Marketing Holiday Calendar

Posted by Chad S. White on February 10, 2015

Every month we’ve been reviewing our predictions from the 2014 Email Marketing Holiday Calendar for the previous month and this is our final recap.

For January, we predicted that major retailers would send their active subscribers 19 promotional emails. That prediction turned out to be a bit low, as our panel of more than 100 major retailers sent their subscribers 19.7 promotional emails on average last month.

However, for the entire July-to-January period, our predictions have been very accurate. We predicted that major retailers would send each of their active subscribers 142 emails. The actual number sent was 142.3. That’s pretty spot on, and speaks to the fact that there weren’t any significant unanticipated spikes in promotional email volume during the holiday season.