Email Marketing RulesKey International Loyalty Regulations for Global Brands to Know
Laws affecting loyalty program management vary from country to country around the world. Key elements, which are meant to protect consumers, impact the expiration of loyalty points, define restrictions for redemption, and require permission and consent of data collection and use.
Some of the laws that our Oracle CrowdTwist customers have to account for are from Canada, South Africa, and Europe. You’ll want to consult an attorney to determine which laws you need to comply with and how, but Oracle Marketing Consulting’s Carly Mathews provides a quick look at the laws in those countries and how they impact loyalty programs.
>> Read the entire post on Oracle’s Modern Marketing Blog
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
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