Email Marketing RulesLitmus’s State of Email in Lifecycle Marketing Report
Lifecycle messaging is an important aspect of email marketing for nearly every brand. However, many are underutilizing it or struggling to get the most out of their lifecycle marketing efforts.
Based on a survey of nearly 1,000 marketers, Litmus’s State of Email in Lifecycle Marketing Report shares critical insights that can help you improve your lifecycle messaging, including advice from me and five other industry experts.
The report covers:
- How marketers use email in the customer journey
- Which KPIs marketers care about
- Personalization in the customer journey
- Lifecycle priorities for the next 12 months
- What to do next
>> Download the report from Litmus
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
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