Email Marketing RulesLiveIntent’s Everything Email Podcast: The 6 Stages of the Subscriber Lifecycle and More
In this episode of the Everything Email Podcast, I join the show’s hosts, Ali Swerdlow and Kerel Cooper, to discuss:
- The 6 stages of the subscriber lifecycle: acquisition, onboarding, engagement, super-engagement, re-engagement, and transition
- How email attention spans have increased over the past 6 years
- Email virality, including what drives it, what subscriber lifecycle is most conducive to creating it, and how it differs from social virality
For the full discussion…
>> Listen to the podcast on the LiveIntent blog
And for a deeper dive, check out:
- Email Attention Spans Increasing [Infographic]
- The Viral Email Report: Benchmarks, Tactics, and Topics of the Most Forwarded Emails [eBook]
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
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