Email Marketing RulesLoyalty Program KPIs: Measuring Health and Performance
A loyalty program should work for its members as well as your company, says Oracle CrowdTwist Senior Strategist Carly Mathews. It’s a balancing act. And to measure how good of a balance you’re striking, you need to track a variety of key performance indicators.
With Oracle CrowdTwist clients, we measure many metrics, each of which tells us something unique and important about how a loyalty program is doing. These metrics generally fall into two buckets: health KPIs that measure the appeal of and engagement with a loyalty program, and performance KPIs that measure the direct financial impact of a program.
In this post, we talk about both of those kinds of loyalty KPIs and Leah Carder of Reckitt shares how they measure success at their Enfamil Family Beginnings loyalty program in a companion on-demand webinar.
>> Read the entire post on Oracle’s Modern Marketing Blog
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
Features
