Email Marketing RulesMobile-Friendly Landing Pages Must Still Be Email-Friendly
While creating mobile-friendly landing pages, it’s important not to forget to maintain a smooth handoff from email to landing page. That email click should take you to a webpage where you immediately find what you’re expecting.
Here is a telling example of how mobile can cause this kind of landing page disconnect…
>> Read the entire post on the ExactTarget Blog
>> View HP example on Pinterest
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
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