Email Marketing RulesMobile Marketing: Leveraging the Latest Trends
With mobile devices increasingly woven into the fabric of consumers’ everyday lives, it’s imperative that marketers stay on top of the latest trends in mobile marketing. Leveraging insights from these trends will allow you to evolve your mobile experiences and meet consumers where they are.
Pulling from our on-demand webinar on mobile marketing trends, here are 7 key mobile marketing trends and their implications for marketers:
- Shopping habits continue to rapidly shift.
- SMS marketing is far from saturated.
- It’s a ‘next level’ indicator of brand affinity.
- Mobile messaging isn’t just for transactional communications any more.
- By focusing on relevancy, frequency becomes less relevant.
- It’s not mobile messaging versus email, but rather and email.
- Generational differences aren’t as big as you probably think.
For a discussion of each of those trends by Oracle’s Clint Kaiser…
>> Read the entire post on Oracle’s Modern Marketing Blog
>> Watch the on-demand webinar
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
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