Modular Email Architectures: What They Are & How They Work

Classic email templates are becoming obsolete. They are difficult to maintain, don’t offer enough flexibility, make personalization cumbersome, and take too much time to turn into a final email campaign that’s ready to send. Because of all of those weaknesses, more companies are migrating to modular email architectures and reaping significant improvements.

In this post, Jason Witt, Senior Director for Creative Services at Oracle CX Marketing Consulting, breaks down the various components of a modular email architecture and discusses its benefits, which include:

1. Quicker email builds
2. Easier personalization
3. Greater flexibility
4. Lower maintenance
5. More consistency and control
6. Easier evolution of email design

He also shares an example of modular email architecture from the Oracle CX Marketing Newsletter, which has been using this build system since it was launched last fall.

For a full discussion of modular email architectures, its benefits, and Oracle CX Marketing Newsletter case study…

>> Read the entire post on Oracle’s Modern Marketing Blog