Email Marketing RulesMore Insights on Birthday Email Programs
Our Birthday Emails Infographic clearly showed that there’s a big opportunity for brands to collect birth dates and use that information to send triggered birthday emails. In this follow-up, I share five more insights from our research, which involved more than 180 B2C brands:
- A lack of follow-up on birthday email offers.
- Too many birthday offers involved printing out coupons.
- Some brands promised birthday emails but didn’t follow through.
- Don’t ignore the other birthdays in your subscribers’ lives.
- Subject line trends from birthday emails.
>> Read the full post on the ExactTarget Blog
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
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