Email Marketing RulesNextAfter’s Generosity Freakshow Podcast: Optimizing Email with Chad White from Litmus
I recently joined Brady Josephson of NextAfter on The Generosity Freakshow Podcast to talk about email marketing and nonprofits. We talked about:
- Why I wrote Email Marketing Rules
- Where many brands go wrong with email marketing
- What’s changed with email marketing over the years
- How nonprofits’ email marketing programs differ from other industries’ programs
- My definition of “generosity”
- And more
>> Listen to The Generosity Freakshow Podcast
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
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