Email Marketing RulesOnce Again, I Double-Dog Dare You!
In 2008 and 2010 I double-dog dared marketers to experiment with some little-used, out-of-the-box, perhaps even weird tactics. Some of those tactics are not so uncommon anymore while others are just as rare as they ever were.
Since it’s been more than three years and email marketing is all about experimentation, I think we need some fresh dares. So here we go. I dare you—no, I double-dog dare you!—to… Read my entire Email Insider column >>
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
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