Our Favorite Talks from the Litmus Live 2018 Season

Across its three cities—Boston, London, and San Francisco—Litmus Live 2018 featured over 50 different talks from some of the brightest minds in the email industry. There were so many talks hitting on some of our favorite topics—whether it’s modular design, interactive email, automation and personalization, or collaborating more effectively—that it was hard for us to pick our favorites. All of them were exceptional and helped illuminate different facets of a complex and evolving industry.

But, pick we did. Here are some of the Litmus marketing team’s favorite talks from this year’s batch of amazing sessions at Litmus Live:

• • Jaina Mistry’s pick: “Moving Beyond Campaigns: Creating a Flagship Email Product” by Drew Price
  • Jason Rodriguez’ pick: “Fixing Enterprise Email with Design Systems” by Fabio Carneiro
  • Bettina Specht’s pick: Live Optimization
  • And my pick: “Improving Engagement Through Feedback Mechanisms” by Leonie Jonker

To learn why these were our favorites and watch the recordings of those sessions…

>> Read the entire post on the Litmus blog