Email Marketing Rules

Litmus hosted eight webinars during 2018, covering a wide range of email marketing topics from email workflows and how to start the year off right to the ESP industry and welcome emails.

That’s a lot of content. More than 8 hours of email marketing insights! (And those don’t include the webinars that did with our partners like Salesforce, SparkPost, and the Email Experience Council.)

Of course, we think every one of those webinars is worth your time, but in case you’d like some guidance on which ones to watch first, the members of our marketing team have selected their top picks:

• Jason Rodriguez’ pick: Live Optimization: Supercharge Your Onboarding Emails
• Bettina Specht’s pick: The Trends Transforming the Email Service Provider Landscape
• Jaina Mistry’s pick: Email Tactics Customers Hate
• And my pick: Key Insights from a Year of State of Email Research

To learn why these are our favorites and watch the webinars…

>> Read the entire post on the Litmus blog

All of the industry research that Litmus does is only possible with the support of awesome email marketers like you.

If you’ve read our State of Email reports, attended a Litmus webinar, or read the Litmus blog, please consider donating a little of your time to complete our 4th annual State of Email Survey. Your responses will help us establish benchmarks, identify trends, and continue to deliver the unique and valuable insights you’ve come to expect from us.

Make sure that your voice is heard.

>> Start the survey

If you didn’t have time to read all of the hundreds of pages worth of reports and research insights that came out of our 2018 State of Email Survey, you’re in luck: We’ve condensed the key stats, trends, and takeaways from all our research into a single webinar.

You’ll learn about:

• How performance visibility impacts the subscriber experience
• What third-party tools your peers use to supplement ESP functionality
• Why most email review and approval processes are inefficient (and what you can do to fix them)
• How the under-measurement of email marketing ROI is hurting budgets
• And more

Join me for an hour packed with email industry data and insights that help you benchmark your email program against your peers’, and walk away with research-backed, hands-on advice on how to improve your email program in 2019.

Key Insights from a Year of State of Email Research

Dec. 11, 2018
12pm ET / 9:00am PT / 4:00pm GMT
Duration: 1 hour

Your Presenter:
Chad S. White, Research Director, Litmus

Can’t make it on Dec. 11? Don’t worry. Register and you’ll receive the recording of the webinar.

>> Register for the free webinar

This year you can expect to see more interactive and personalized emails in your inbox. Marketers are opting to use interactive emails with bite-sized information to entice users to “shop now” or “learn more”—all directly in the inbox without having to visit an app or website. Is this design evolution optimal or does it pose risks? With Google’s announcement of AMP for Email, what does this mean for interactivity in email?

Join us as we talk about the trends and insights of interactive email and AMP for Email, and what this means for email marketers who are embracing these techniques to maximize ROI. We will discuss:

• The opportunities and challenges of interactive email and AMP for Email
• Examples and best practices of interactivity in email
• The scope of what Gmail is doing with AMP and what beta customers have to say

Trends and Insights for Interactive Email and AMP for Email

Tuesday, December 4th
1pm ET/10am PT

Your Presenters:

Chad S. White, Research Director, Litmus
Isaac Kim, Technical Product Manager, SparkPost

Can’t make it on Dec. 4? Don’t worry. Register and you’ll receive the recording of the webinar.

>> Register for the free webinar