Email Marketing Rules

Based on our 2017 State of Email Survey of more than 3,500 marketers, our second annual State of Email Workflows report takes a detailed look at every stage of email creation—from planning and creation to quality assurance and sending. It gives you a great idea of what the average email marketing workflow looks like. But what does the exceptional email workflow look like?

During this webinar, Litmus Product Manager Kevin Mandeville and I will share the behaviors and processes that separate successful email programs from less successful ones. We’ll discuss:

• Content planning
• Production cycles
• Email design and development tools
• Quality assurance
• Approvals
• Interventions and apology emails
• And more

Building Successful Email Workflows
June 27, 2017
10:00am PT / 1:00pm ET / 5:00pm GMT

Can’t make it on June 27? Don’t worry. Register and you’ll receive the recording of the webinar.

>> Register for the free webinar

I’m beyond thrilled with the initial reaction to the latest edition of my book, Email Marketing Rules, which is thoroughly updated and greatly expanded. Compared to the 2nd Edition, the 3rd Edition has…

• 30 new rules, with many of them focused on best practices around deliverability and workflows
• 7 new chapters, including ones on subject line and preview text writing, subscriber journeys, the minimum viable email, recovering from email mistakes, and email marketing attribution
• 3 times as many charts and diagrams, including ones about the transactional email spectrum, components of an email opt-in, and the email audience funnel
• 152 more pages, making it perhaps the most comprehensive email marketing book ever written

Here is some of the early praise for the new edition:

“Chad is dead on with this book. Stop chasing the next new thing and get good at email.”
—JOE PULIZZI, Founder of the Content Marketing Institute; author of five books, including Content Inc. and Epic Content Marketing

“Email marketing is more critical than ever. Email Marketing Rules is timely, relevant, and necessary. Highly recommended!”
—JAY BAER, President of Convince & Convert; author of Hug Your Haters and Youtility

“Chad is honestly one of the brightest minds in email marketing, and this book is the gold standard on email best practices.”
—MATHEW SWEEZEY, Principal of Marketing Insights at Salesforce; author of Marketing Automation for Dummies

“Avoid leaving money on the table. Email Marketing Rules gives you a well-structured, easy-to-follow template for reviewing and improving your program.”
—DR. DAVE CHAFFEY, CEO & Publisher of SmartInsights.com; digital marketing author

“I train hundreds of email marketers and reference this book regularly. A must-have.”
—KRISTIN BOND, Sr. Email Marketing Manager at Girl Scouts; Co-Founder of Women of Email

“Chad White lays out the key ‘rules’ required to take your program to the next level. Ignore them and you risk being left behind by competitors.”
—LOREN McDONALD, Marketing Evangelist at IBM Watson Marketing

“The Wikipedia of email marketing. You simply can’t find a more comprehensive all-in-one resource.”
—JUSTINE JORDAN, VP of Marketing at Litmus; 2015 EEC Email Marketing Thought Leader of the Year

“Chad White is one of the top thinkers in the email world! Anytime I am asked how someone can learn more about email, I reference this book.”
—SIMMS JENKINS, Founder & CEO of BrightWave; author of The New Inbox and The Truth About Email Marketing

“A clearly written guide…from a master of retail email marketing. A must-read.”
—DON DAVIS, Editor in Chief of Internet Retailer Magazine

“Chad White provides a clear reminder that email marketing done right remains one of the most powerful marketing tactics available today. Read this book.”
—JEFFREY K. ROHRS, Chief Marketing Officer of Yext; author of AUDIENCE

“Incredibly thorough and packed with the most useful content of ANY book on email marketing!”
—JOEL BOOK, Senior Director of Digital Marketing Insight at Salesforce

The 3rd Edition of Email Marketing Rules is available in paperback and Kindle versions.

>> Get your copy today on Amazon.com

I’m thrilled to announce the release of the 3rd Edition of my book, Email Marketing Rules, which is available on Amazon.com in both print and digital versions.

Updated and greatly expanded, the 3rd Edition of Email Marketing Rules demystifies this vital channel, taking you step by step through 150 best practices, providing extensive tactical checklists, and giving you strategic frameworks for long-term success. It will help you…

• Set the right program goals by understanding “deep metrics” and properly interpreting campaign, channel, and subscriber metrics
• Build high-performance lists by identifying valuable subscriber acquisition sources, using appropriate permission practices, and managing inactives wisely
• Ensure your emails are delivered by understanding the factors that cause inbox providers to block senders
• Craft relevant messaging with effective subject lines, savvy designs, and smart targeting
• Automate your messaging so you address moments that matter and create highly engaging subscriber journeys
• Develop solid workflows that avoid errors and speed up production

You can preview the book below or by visiting Amazon.com and clicking on “Look Inside” above the cover image.