Email Marketing RulesQuick Email Marketing Wins in 2015
Going into the New Year, instead of focusing on the new, why not focus on the easy. Below are my picks for email marketing initiatives that are low-effort and high-return:
- Optimize your snippet text
- Implement predictive intelligence for personalized recommendations
- Add defensive design elements to your email templates
- Test special characters in your subject lines
- Expand your A/B testing beyond subject lines
- Selectively remarket to non-openers
- Add the opt-down option to your unsubscribe page or preference center
- Re-permission your chronically inactive subscribers
- Take inventory of and review your triggered emails
>> Read the entire column on MediaPost.com
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
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