Email Marketing RulesSeasonal Email Strategies: Stand Out on Black Friday & Cyber Monday
Everyone wants to have their email marketing campaigns stand out during the Thanksgiving–to–Cyber Monday time period. And for good reason. Based on an examination of email campaign performance among retailers and ecommerce brands using Oracle Responsys, campaigns sent during the Cyber 5 weekend routinely generate the highest revenue per email for the whole year—by far.
However, marketing emails aren’t ads. They’re not about shouting the loudest, flashing the brightest colors, or being the most sensational or shocking. They’re also not about abusing trust with misleading or vague copy.
There are two components in the battle for holiday email marketing attention.
>> Read the entire article on CMSWire.com
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
Features
