Email Marketing RulesSending a Welcome Series Is the New Onboarding Differentiator
The beginning of an email marketing relationship is the most important. Not only are subscribers more engaged and more likely to convert, but optimizing the experience of a subscriber’s first month or so on your list can extend the overall time they remain engaged with your brand via email.
The welcome email has been a key tool in getting that relationship off on the right foot. In recent years, more brands are sending welcome emails. At the same time, the welcome email that simply confirmed a subscriber’s subscription has largely disappeared to be replaced by a welcome that seeks to immediately engage new subscribers with deals, progressive profiling and cross-channel opt-ins.
Nearly 81% of B2C marketers send welcome emails to their new subscribers, according to new ExactTarget research involving… Read my entire Email Insider column >>
2 Comments on “Sending a Welcome Series Is the New Onboarding Differentiator”
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Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
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Hi Chad – it seems the link is broken.
Thanks for the heads up, Matt. All fixed now.