Email Marketing RulesSending Remarkable Email: A SendGrid Interview with Chad White
The great folks at SendGrid have been longtime supporters of my books, so I was extra thrilled to sit down and chat with SendGrid CMO Scott Heimes about the 3rd Edition of “Email Marketing Rules.” During our chat, we discussed:
- Our mutual background in journalism
- What inspired me to write the 1st Edition of “Email Marketing Rules”
- What has changed from the 1st to the 3rd Edition
- How marketers can fulfill the Hierarchy of Subscriber Needs
- How brands can create remarkable email experiences
For all of the details,…
>> Read the interview on the SendGrid blog
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
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