Email Marketing RulesSinch CX Education Podcast: Bridging the Gap between Omnichannel Marketing & CX
“We are constantly chasing consumer expectations, and omnichannel is a big one where we’ve been way behind for a very long time, so the urgency to catch up is real.” That’s a snippet from my conversation with Sinch CX Education Podcast host Gwen Lafage, where we focus on embracing an omnichannel marketing philosophy and strategy.
During our 43-minute conversation, we talk about:
- Email marketing’s popularity, as well as what confuses marketers about the channel
- The biggest changes and challenges facing digital marketers
- The difference between multichannel and omnichannel
- Why brands need to improve their omnichannel marketing capabilities
- The value and role of different channels in an omnichannel strategy
- How to get started becoming more omnichannel
Listen in wherever you get your podcasts or…
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
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