Email Marketing RulesInfographic: Decision Tree for Recovering from Email Marketing Mistakes
Oh, no. You’ve just realized that you made a mistake with your latest email marketing campaign and the panic is starting to set in. What do you do next? Take a deep breath and refer to this decision tree from our latest report, How to Recover from Email Marketing Mistakes. This decision…
Report: How to Recover from Email Marketing Mistakes
Email marketing mistakes are not a matter of “if,” but “when.” Email is so complex, turn-around times so short, and frequencies so high that it’s impossible to avoid mistakes completely. The best you can hope for is to keep mistakes infrequent and small, and then to manage them quickly and recover with…
The Deeper Meaning Behind 5 Email Marketing Soundbites
While at The Email Design Conference in Boston a few weeks ago, I tweeted a lot of great email marketing soundbites from the sessions, and saw a bunch of great ones from the sessions in the track I wasn’t in. Twitter is fantastic at delivering soundbites like these, but it’s horrible at…
4 Fears Email Marketers Need to Conquer
When Malcolm Gladwell’s Outliers came out in 2008, everyone was really taken by the “10,000 Hour Rule,” which said that it took roughly 10,000 hours to become an expert at something. At the time, I worked at the email marketing agency Smith-Harmon and we liked the concept so much that we created…
How to Prepare for that Inevitable Apology Email
Sending an apology email is unavoidable. It’s also true that sending one is a lot less painful when you’re prepared. In this guest post for SmartBlogs, I discuss the three main reasons that brands send apology emails: A website outage blocked users from accessing information or completing transactions. An email contained a…
How to Write an Effective Apology Email
So, you’ve made a mistake. Maybe your website went down or you sent an email with an error. Maybe a PR situation has arisen. It happens to the best of us. Now you want to make amends, and you’re thinking of sending an apology email. In this article on Ragan.com, I talk…
My Top 5 Favorite Apology Emails
Email marketing mistakes are not a matter of “if,” but “when.” Email is too dynamic, too complex, and too quick of a medium to avoid mistakes completely. So given this inevitability, it pays to be prepared for the worst. When trying to recover from an email marketing mistake, your action plan may…
#Webinar Recording Available: How to Recover from Email Marketing Mistakes
Mistakes in email marketing are pretty much inevitable, so you need to have a plan of action in place so you can react quickly and appropriately to errors. In our latest webinar we share a decision framework for how to recover as gracefully as possible from email marketing mistakes, and then put…
10 Tips to Get Your Email Marketing Program Ready for the Holiday Season
It’s November, which means that it’s official: The holiday season is here! Retailers, hopefully you’ve been warming up your subscribers and generating some early holiday sales over the past month or two, but now things start getting serious. To help you make the most of the holiday season, here are 10 tips…
How to Recover from an Email Marketing Mistake (or the Slow-Motion Meltdown and Rebirth of Our Live Twitter Feed Email)
You may have heard the triumphant story of how we embedded a live dynamic Twitter feed in our “Save the Date” email for The Email Design Conference (TEDC), but what you haven’t heard is the story about how it all went wrong when we pressed “send” the first time. In addition to…
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
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