Email Marketing RulesWhat Is the Biggest Email Marketing Myth?
Doing email marketing right is challenging in the best of circumstances. But it’s made more difficult by all of the outdated and just plain wrong advice out there that leads marketers astray. To put you on the right course, we’re busting 25 email marketing myths—many of which you’ve probably heard repeated so…
Webinar: ‘Adapting to Consumers’ New Definition of Spam’ at MarketingProfs Email Marketing Virtual Conference
Join Kath Pay, Kevin Linden, and me at MarketingProfs Email Marketing Virtual Conference on May 12. I’ll be discussing now email marketers can adjust to consumers’ new definition of spam. During my session, you will hear findings from the Adapting to Consumers’ New Definition of Spam report, which is based on a…
5 Reasons List-Unsubscribe Concerns Are Overblown
Apple’s iOS 10 Mail added support for list-unsubscribe, but the large “easy unsubscribe” banners that appear in marketers emails appear to be driving up opt-outs. Here are 5 reasons why marketers shouldn’t panic… Unsubscribes are not inherently bad, since they don’t harm deliverability and may not harm revenue. Brands have made it…
Webinar Recording + Q&A: Adapting to Consumers’ New Spam Definition
Marketers must shift their email strategies to match consumers’ shifting spam definition. Litmus worked with Fluent to survey 1,300+ American adults to determine what causes them to report emails as spam and to unsubscribe. Jordan Cohen, Chief Marketing Officer at Fluent, and I teamed up to discuss these findings and what they…
Millennials Driven to Opt-out and Report Spam Largely by Same Factors as Everyone Else
Our Adapting to Consumers’ New Definition of Spam research, which surveyed more than 1,300 American adults, found that millennials were the same as older generations in many ways when it came to their email behavior. However, there were some differences. Here are the five biggest differences that we could find from our…
Inbox Box Providers Add Bad Design to List of No-Nos
At its core, the job of inbox providers is to protect their users from bad senders. To accomplish this, they have created filters, algorithms, spam traps, and user tools that attack spam on three fronts: (1) bad recipients, (2) bad content, and (3) bad infrastructure. To say they’ve succeeded is an understatement….
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
Features
