Marketing Book Podcast: ‘A Lot of Structural Changes to How Email Marketing Works’

Six years after being on the Marketing Book Podcast to discuss the 3rd edition of Email Marketing Rules, I rejoin host Douglas Burdett to talk about the new 4th edition. During our 1 hour and 17 minute conversation, we cover a wide range of topics, including: What’s new in the 4th edition…
13 Warning Signs of Email Deliverability Problems Ahead

Nothing can destroy your email marketing performance quite like email deliverability problems. Whether it’s the slow slip of inbox placement due to diminishing engagement or the sudden collapse due to a blocklisting, it’s always devastating and usually a shock. But honestly, email deliverability problems are rarely a surprise if you know what…
Validity’s Email After Hours Podcast: Why We’re Still Mad About Apple’s MPP

Since Apple introduced it in 2021, Mail Privacy Protection has had a profound impact on how email marketers operate and many are still struggling with how to adapt. I join Validity’s Guy Hanson and Danielle Gallant on the Email After Hours podcast to discuss everything MPP. We tackle the following questions: How…
Email Blocklists: How to Get Off One, and Stay Off Them

Having your email IP address or domain added to an email blocklist can seriously affect your deliverability, and therefore the profitability of your email program. This is doubly true if you’re blocklisted during one of your key selling seasons. For those reasons, it’s important to routinely check if your brand is on…
First Quarter 2023 Holiday Marketing Quarterly

The holiday season doesn’t have an off-season. Having a successful holiday season means executing a successful four-quarter strategy. Oracle Marketing Consulting’s Holiday Marketing Quarterly gives you a quarter-by-quarter plan for how to achieve more during the critical holiday season with your digital marketing efforts. The first quarter is focused on seizing opportunities,…
Mailgun Podcast: Silver Linings in Omnichannel Marketing

“Deliverability and strategy are inexorably intertwined. Deliverability sets the floor for what we need to achieve.” That was just one of the things I said during my time on Email’s Not Dead podcast with Mailgun’s Jonathan Torres, Eric Trinidad, and Nick Schafer. During our conversation, which focused heavily on deliverability and performance…
One Year Later: How Mail Privacy Protection Has Impacted Marketers

Sept. 20 marked the 1-year anniversary of Apple’s launch of Mail Privacy Protection, which has affected everything from email performance measurement to deliverability to email design. Despite the far-reaching nature of these impacts, the results of Oracle Marketing Consulting polls over the past year show that marketers are getting a grip on…