Email Marketing RulesReport: 2017 State of Email Creative
Email creative is unlike web or print design. It has its own unique constraints and opportunities that marketers must master to make the most of the channel. The rendering of your design is affected by the email client and screen size used to view it, whether images are disabled, and more. And…
Smart Insights: Email Marketing Trends in 2018
2018 is fast approaching, so Smart Insights’ breakdown of six emerging email and marketing automation trends is timely. Their top email marketing trends in 2018—which were informed by contributions from experts, including myself—covered: GDPR, which Tim Watson of Zettasphere said would be “very disruptive if not terminal for email 3rd party data…
Outstanding Email Marketing Examples of Defensive Design
Defensive design consists of design techniques that allow an email to communicate its message effectively when images are blocked. The most common defensive design tactics include: HTML text, as opposed to graphical text that embedded in images ALT text, which is text that appears in the place of your images when they…
Sending Remarkable Email: A SendGrid Interview with Chad White
The great folks at SendGrid have been longtime supporters of my books, so I was extra thrilled to sit down and chat with SendGrid CMO Scott Heimes about the 3rd Edition of “Email Marketing Rules.” During our chat, we discussed: Our mutual background in journalism What inspired me to write the 1st…
The Marketing Book Podcast: “Email Marketing Rules” by Chad S. White
I had the honor of being the very first email marketing book author on The Marketing Book Podcast, which is hosted by Douglas Burdett. During episode #130, Douglas and I talk about: How email marketing is de-siloing and being integrated with other channels and business functions How email is granted media, not…
Webinar Recording + Q&A: 2017 State of Email Report
Email is a constantly changing landscape of email clients, support, and marketing trends. The email client ecosystem continues to be fragmented and dynamic, and email clients can drop and add support for critical email elements without warning. Combine that with the fact that consumers’ definition of spam is changing, and it’s pretty…
What Is the Biggest Email Marketing Myth?
Doing email marketing right is challenging in the best of circumstances. But it’s made more difficult by all of the outdated and just plain wrong advice out there that leads marketers astray. To put you on the right course, we’re busting 25 email marketing myths—many of which you’ve probably heard repeated so…
Top Email Copy Tips from 12 Email Experts
Is there a secret sauce for great email copy? To find out, Tim Watson asked 12 email experts, including myself, to share their #1 email copy tip. Here’s my advice: Shorter is better, and clarity is king. We’ve been doing a lot of A/B testing here at Litmus over the past year…
Every Email Has Roughly 15,000 Potential Renderings
Email rendering is significantly more complex than website rendering. In addition to operating system, browser, and screen size, email rendering is affected by the email service provider the marketer uses, the subscriber’s email client, and whether images are enabled or blocked. If we bundle webmail clients together with browsers, there are five…
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
Features
