Email Marketing RulesEvery Email Has Roughly 15,000 Potential Renderings
Email rendering is significantly more complex than website rendering. In addition to operating system, browser, and screen size, email rendering is affected by the email service provider the marketer uses, the subscriber’s email client, and whether images are enabled or blocked. If we bundle webmail clients together with browsers, there are five…
Email Attention Spans Have Gradually Increased over Past 6 Years
Mobile phones, Twitter, texting, video games, and other digital era trappings have been blamed for shortening our attention spans to less than that of goldfish. You might be tempted to throw email in that bucket…but you’d be wrong. According to an analysis of billions of emails using Litmus Email Analytics… The average…
#AlternativeEmailFacts and the Truth
As a former journalist and long-time researcher, I’m profoundly troubled by our national struggles with the value of science, the need for evidence, and the meaning of the word “fact.” With the US government currently imposing gag orders on research, making executive decisions without proof and then disparaging judges who demand proof,…
Litmus’ Email Design Podcast #47: View Online Links, Image-Based Emails, and “Above the Fold” Buttons
I was a guest on the Email Design Podcast, which is hosted by Kevin Mandeville and Jason Rodriguez. During the half-hour show, we discussed a number of questions asked by Litmus Community members, including: Old OWA rendering engine deprecated? What are you doing to future-proof your career? Is a “View this email…
Top 10 Email Marketing Predictions for 2017
My Litmus teammates and I see a lot of change on the horizon this year. Here are our top email marketing predictions for 2017: At least 30% of marketers will have tried embedded video in email by the end of 2017. (Chad White) Email marketers will break down silos and work cross-functionally…
7 Easy Wins to Add to Your Email Marketing To-Do List
Email is always changing, so marketers’ email marketing programs must always be changing as well to make sure they’re still relevant to consumers and creating great experiences for their subscribers. With that in mind, here are seven relatively easy-wins to consider adding to your email marketing to-do list this year: Use more…
Top Email Marketing Trends of 2017
Litmus asked more than 1,200 marketers which of the following six promising email marketing trends they were most excited about for 2017: Interactive emails Email encryption HTML5 video in email Big Data personalization in emails Omnichannel email experiences Automated emails None of those trends got the majority of respondents excited, so we…
The Evolution of Email Marketing: Past and Future
Anyone who says email hasn’t changed much in the past few decades is simply demonstrating that they don’t know much about email. It’s a dangerous mistake for brands to underestimate the evolution of email marketing over the past couple of decades, as it sets them up to not be agile enough to…
Webinar Recording + Q&A: State of Email – A Year in Review
To understand how email marketing is changing and to identify opportunities for brands, Litmus surveyed more than 900 marketers worldwide. Those extensive results powered our State of Email research series, which included: The State of Email Design [ebook] The State of Email Salaries & Jobs in the U.S. [ebook] The State of…
Webinar: The State of Email – A Year in Review
To understand how email marketing is changing and to identify opportunities for brands, Litmus surveyed more than 900 marketers worldwide. Those extensive results powered our State of Email research series. Join me on Tuesday, Dec. 13, at 1 pm ET as I share the most interesting and actionable insights from that research…
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
Features
