Email Marketing RulesVerizon Acquires Yahoo, Uniting AOL and Yahoo Email Clients with Verizon’s Mobile Smarts
Driving further consolidation in the webmail space and setting themselves up to push harder into the mobile email space, Verizon acquires Yahoo for $4.83 billion. The move comes a little over a year after Verizon acquired AOL for $4.4 billion. Uniting the email muscle of AOL and Yahoo could give Verizon a…
Inbox Box Providers Add Bad Design to List of No-Nos
At its core, the job of inbox providers is to protect their users from bad senders. To accomplish this, they have created filters, algorithms, spam traps, and user tools that attack spam on three fronts: (1) bad recipients, (2) bad content, and (3) bad infrastructure. To say they’ve succeeded is an understatement….
4 Tips for Improving Your Email Marketing Production Process
Email marketing teams and email production workflows are incredibly diverse. That’s what we found when we surveyed more than 900 email marketers for our 2016 State of Email Production report. Most of the report’s findings serve simply to raise questions about whether a brand should consider changing their team composition, planning process,…
The 5 Biggest Disruptors to Email Marketing’s Status Quo
Email marketing has changed significantly over the past 5 years, and the next 5 will bring even more rapid change. To get a sense of what lay ahead, Litmus asked 20 experts: “How will email marketing and the subscriber experience change by the year 2020?” Collected in our Email Marketing in 2020…
Video in Email: Full of Problems and Promise
Embedding video content into an email is hard. Support is inconsistent, and segmentation and fallbacks are a must. The logistics and mixed subscriber experience is the chief reason that few brands have even tried video in email. However, despite all the hype and false starts over the years, video in email still…
Webinar Recording + Q&A: 8 Trends that Will Define the Future of Email Marketing
We recently hosted a webinar where Justine Jordan and I discussed the 8 most impactful trends from our Email Marketing in 2020 report, which touches on everything from personalization and automation to inbox functionality and privacy. The recording of that hour-long webinar is now freely available. >> Watch the webinar recording Attendees…
Using Task Runners & Static Site Generators in Your Email Production Process
While small now, there’s a growing trend of email developers using web development tools to build emails. For instance, 6.7% of email marketers are using task runners as part of their email production workflow, according to our 2016 State of Email Production report. And more than 5% of email marketers are using…
Report: 2016 State of Email Production
Are you missing out on software and tools that could improve your email production process? Does your company spend enough time on email coding? On the QA process? On analytics? Are you planning email content far enough in advance? Is your approval process too burdensome or too lax? To get solid answers…
Webinar: 8 Trends That Will Define the Future of Email Marketing
Email marketing has experienced great shifts in recent years, and is poised to undergo dramatic changes before the end of the decade. We explored the future of the channel in our recent “Email Marketing in 2020” report, where we asked 20 experts to share their vision for how email will change over…
20 Predictions from 20 Experts about Email Marketing in 2020
How will email marketing change by the end of the decade?” That’s the question we posed to 20 experts for our Email Marketing in 2020 report. Their answers predict dramatic changes in personalization, automation, interactivity, compliance, and much more. In this SlideShare, we’ve selected our favorite prediction from each of our 20…
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
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