Email Marketing RulesEmail Marketing Trends for 2024: Competitive Differentiators
Email marketing is constantly evolving, so it can be difficult to know where to invest your time and energy from year to year. Just a few of the recent changes and challenges that email marketers have had to deal with include: Economic uncertainty caused by high interest rates New deliverability requirements from…
Email Marketing Trends for 2024: Unproven Opportunities
Email marketing is constantly evolving, so it can be difficult to know where to invest your time and energy from year to year. Just a few of the recent changes and challenges that email marketers have had to deal with include: Economic uncertainty caused by high interest rates New deliverability requirements from…
First Quarter 2024 Holiday Marketing Quarterly
The holiday season doesn’t have an off-season. Having a successful holiday season means executing a successful four-quarter strategy. Oracle Digital Experience Agency’s Holiday Marketing Quarterly gives you a quarter-by-quarter plan for how to achieve more during the critical holiday season with your digital marketing efforts. The first quarter is focused on seizing…
Effective Customer Messaging during a Weather Emergency
Extreme weather events like blizzards, hurricanes, and wildfires are unfortunately becoming much more common. Brands should be prepared to send their customers messages to help them both prepare for these events and stay informed afterward. Let’s discuss some key issues that go into creating effective customer messaging during a weather emergency. >>…
Accessibility vs. Inclusive Design: 2 Approaches with Similar Goals
In my nearly two decades in the email marketing industry, I’ve never seen a topic get people more twisted up than accessibility and inclusive design. Because these issues involve people with a range of permanent challenges, it raises all kinds of social, moral, legal, and personal sensitivities. I’ll confess that I bring…
Get Inspired by These Award-Winning Digital Marketing Campaigns
Digital marketing awards highlight the very best work being done in the industry. In recent years, Oracle Digital Experience Agency (formerly Oracle Marketing Consulting) has helped its clients win more than 50 awards. Most recently, our work with Xumo TV, Xfinity, and Lands’ End earned four MarCom Awards, three W3 Awards and…
Accepting that You Can’t Change People… or Subscribers or Inbox Providers
You can’t change people. You can only change how you react to them. That is something we say a lot in our household. It’s a hard-won pearl of wisdom from years of working with therapists so my wife and I can be better parents to our autistic son, be better spouses to…
The Best Use Cases for Unique Generative AI-Crafted Emails, Unfortunately
I’m hearing about more and more startups and other tech providers offering brands the ability to use generative AI to create unique marketing emails tailored to individual recipients based on collected data. While there’s undoubtedly a range of potential uses for this kind of capability, I see two as being the most…
CSS-Based Interactive Emails: Use Cases & Considerations
Email interactivity brings common web and app experiences into the inbox. In addition to allowing brands to more efficiently use limited real estate in emails, especially above the fold, interactivity significantly lowers the barrier for subscribers to act. While it may seem like an email interaction and an email click would be…
AI-Generated Code: Generative AI Concerns & Opportunities for Marketers
Ready or not, we’re rapidly heading into a world where generative AI tools like ChatGPT, Dall-E, and others do more of marketers’ day-to-day work. That transition is not much in question. The only question is how well your organization makes that transition. To make that transition as smoothly as possible, we recommend…
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
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