The Top 10 Pins from the Email Swipe File: 2014 Year in Review
We pinned tons of inspiring email marketing examples to our Email Swipe File pinboard on Pinterest this year. Here are your favorites, based on repins and likes: 1. Michaels’ responsive 2-email welcome series >> View the pin 2. The Clymb’s welcome email with 1-2-3 messaging >> View the pin 3. Mini USA’s…
Inbox by Gmail: 3 Experts Share Their Thoughts on Its Impact – Part 2
Inbox by Gmail is the latest email innovation by Google to get marketers wringing their hands and worrying about how their programs will be affected. To help determine its impact on marketers, BrightWave CEO Simms Jenkins interviewed Ryan Phelan of Acxiom, Jay Jhun of BrightWave, and myself about the new app. In…
Google’s New Inbox App: What It Means for Marketers
Google continues to place a huge emphasis on innovating around the email inbox, announcing a new email app simply called Inbox. This move follows the wider rollout of a native unsubscribe link, turning on images by default with image caching, introducing grid view, and launching Gmail Tabs—all in the last year and…
Q&A with Internet Retailer: My New Book, the Holiday Season, Mobile, and More
Following the release of the 2nd Edition of Email Marketing Rules this week, I spoke with Internet Retailer Editor in Chief Don Davis about what’s changed since the 1st Edition was published and how email marketing will be different this holiday season and in the more distant future. Here are the questions…
Smoothing Out the Mobile Email Journey
Because of the slow and uneven adoption of mobile-friendly email and website designs, subscribers are encountering significant challenges as they make the journey from receiving an email to interacting with content on email landing pages. There are currently many instances when subscribers go from a mobile-friendly environment to a mobile-unfriendly one, and…
Click-Baiting Is Bad on Facebook and in the Inbox
Facebook made an interesting announcement yesterday and should resonate with email marketers. They said they would be deemphasizing posts that “click-bait,” which is “when a publisher posts a link with a headline that encourages people to click to see more, without telling them much information about what they will see.” Even though…